What Am I Even Supposed to Say Anymore?

...when you struggle with what to say, or how to say it, it’s usually not a social media problem ~ It’s a clarity problem,  yes, a brand problem!

You think about sitting down to post something about your business, and already you don’t want to. Not in a totally dramatic way and nothing major, just that quiet, familiar resistance that shows up before you’ve even opened anything and you know why... it’s because you know how it goes.

You’ll start with something, a sentence, maybe or an idea you had earlier in the day that felt quite good at the time. And then you’ll look at it again and it won’t feel quite as good. So you’ll change it. Or delete it. Or rewrite it into something that sounds more like what you think it’s supposed to sound like.

And then somehow it gets worse. Too generic. TOO obvious. Slightly embarrassing. Like something you wouldn’t actually say out loud or that gives you the ick, but for some reason feel compelled to post anyway. So you stop. You tell yourself you’ll come back to it later, when you’ve got more clarity - time - a better idea, which realistically, you know is HIGHLY unlikely, because this is how it goes.

And it’s not really writer’s block. That would almost be simpler. It’s more like the point where running a business and talking about it collide in a slightly uncomfortable way.

Because running the business, you can do. You already are. You’re in it every day. You make decisions, solve problems, show up for clients, get the work done.

But then there’s this other layer. The part where you’re expected to take all of that and somehow turn it into something concise, interesting, and vaguely engaging on the internet. Preferably without sounding like everyone else. Or like you’re trying too hard. Or like you’ve said it all before, which, at this point, you probably have.

And that’s usually the moment it lands.

What am I even supposed to say anymore?

And just quietly… this is coming from me. A digital marketer which does feel mildly ironic, considering this is technically the thing I’m meant to be good at... BUT I think that’s exactly the point!

What I do understand is this, the way I approach Niched Marketing, my own marketing, is built on connection. That’s not something I expect from everyone, and it’s not a formula I hand out. It’s just how I work with my clients, because for me, showing up in my business requires honesty.

It’s not overly polished, it’s not rehearsed, and it’s definitely not perfect. There’s a level of vulnerability in that, especially when it’s tied so closely to your business, and I know that’s not something everyone is comfortable with.

But in my own experience, being a little more open, a little less guarded, and allowing some of that realness to come through has shaped how I connect, how I communicate, and ultimately how I build my business.

So this whole social media thing?

It doesn’t just feel hard for you. It feels hard for everyone. Different industries, different businesses, same underlying tension.

And what I’ve come to understand, both in my own business and working with others, is that when you struggle with what to say, or how to say it, it’s usually not a social media problem.

It’s a clarity problem ~ 

yes, a brand problem!

A not-quite-knowing how to articulate what you do, who it’s for, and why it matters in a way that actually feels like you problem and my approach to marketing has always been built around that idea. Real connection. Genuine understanding. Saying something that actually means something to the person on the other side.

It sounds simple. It’s not always easy.

 

If you would like to talk about your business, your brand - reach out.

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