Running a small business invariably means wearing a lot of hats, and marketing is usually the one that has to fit around everything else... or when it gets time.

You’re the decision-maker, the accountant, the salesperson, the customer service team, the operations manager, and somewhere in between all of that, you’re expected to be the marketer as well. That’s where my work sits.

Through my business, Niched Marketing, I work alongside small business owners across Australia and internationally, helping them make sense of their marketing and how to move forward with clarity. While I personally facilitate the intensive workshops, I also work with a small, experienced team across my broader business, bringing together the right mix of strategic thinking and real-world execution.

I also work with larger, more established businesses, but the intensive workshops were created to bring that same level of strategic thinking and real-world experience into a format that’s accessible and practical for smaller businesses.

Bringing together over 30 years of combined experience in marketing, agency, and business, I’ve seen what works, what doesn’t, and where things can become harder than they need to be.

Marketing isn’t usually the problem, it’s finding the time, headspace, and clear direction to do it in a way that actually supports the business. Over time, it can become difficult to know where to direct your energy, what’s worth prioritising, and how all the moving parts fit together in a way that actually moves things forward.

My approach is built around bringing that clarity.

I focus on helping you understand what matters most, how to approach your marketing in a way that fits your business, and how to create a structure you can realistically maintain.

This isn’t about overhauling everything overnight. It’s about creating clarity, building structure, and giving you a way forward that feels manageable and effective.

Because when things are clear, everything starts to feel more in control, decisions become easier and Marketing becomes more consistent.

In short, your business starts to move in the direction you want it to and that’s the work I care about.

Not just helping businesses grow, but helping the people behind them feel more confident in how they do it. If this resonates with you and you have a business that needs that direction, we would love to hear from you.