From the Founder

Hello, I'm Kirsty, founder of Niched, based in the beautiful Northern Rivers of NSW.

While our roots are local, we work with businesses across Australia and beyond, partnering with purpose-led brands who are ready to grow with intention.

We’re a small, dedicated collective by design, working with only a very select number of clients at any one time. This allows us to give every business our full attention, build genuine partnerships, and deliver strategies with care, precision, and impact.

Our expertise spans brand positioning, strategic planning and campaign development through to Google Ads, social media marketing, paid advertising, SEO, content creation and photoshoot management.

Rather than operating as a large agency, we bring together experienced specialists aligned to each project, ensuring the right expertise supports the right outcomes.

It’s considered, collaborative and always commercially focused.

We’re fortunate to work with an incredible group of brands who value strategy, clarity and growth. If you’re considering your next move, or not quite sure where to start, reach out below.

Sometimes the first step is simply starting the conversation.