A Small Note from me ~ Kirsty ...

Hello. I'm Kirsty, founder of Niched, based in the beautiful Northern Rivers, NSW. While our roots are local, we work with businesses across Australia and beyond, partnering with purpose-led brands who are ready to grow with intention.

We’re a small, dedicated collective by design, working with only a very select number of clients at any one time.

This allows us to give every business our full attention, build genuine partnerships, and deliver strategies with care, precision, and impact.

Connecting Strategy to Success

Marketing isn’t just about getting noticed, it’s about connecting with the right people, in the right way, at the right time.

At Niched, we go deeper than surface-level marketing. We immerse ourselves in your brand to understand your ideal clients, your business model, and what makes you different, so we can build strategies that actually work.

We combine brand development with marketing strategy to create plans that aren’t just clever, they’re commercially aligned and customer-focused. It’s marketing with purpose, not just noise.

From Overwhelm to Clarity

We know marketing can feel overwhelming, especially when you’re wearing every hat in the business and that’s why I built Niched.

We take proven, high-impact strategies, the same ones big brands spend millions refining and translate them into practical, tailored tools for small business owners.

So instead of feeling lost, you feel in control. Confident. Clear.

If you feel a connection with how we work and think we could be the right fit for your brand, let's connect...